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Category Archives: eco-friendly
Office Buildings Are Obsolete and Offshore Drilling is the Result
These days, office buildings simply seem like an outdated concept, a horse drawn carriage in the age of the Boeing 787 Dreamliner jet, a stereo turntable in an iPod era. Of course towering skyscrapers and massive office buildings composed of brick and mortar, conference rooms and cubicles made sense at one time, but with the advent of pervasive internet connectivity and virtual meeting tools, these office buildings are rapidly becoming obsolete, resulting in unfortunate collateral damage like massive oil and gas consumption, unnecessary expense and wasted productivity. Office buildings, though seemingly innocuous, are one of the key catalysts causing us to use 350 million gallons of gas per day, and waste millions of hours of valuable time and productivity. My days are now comprised of a handful of Skype calls, several web meetings, eMarketing, SEO (search engine optimization), website makeovers, blogging and Social Media Marketing and Networking, all done in the internet cloud. Continue reading
Tuesday’s Mail – Should Your Tax Dollars Subsidize Direct Mail?
I respect the right of these companies to market their products and services, I just don’t think we should subsidize it, or expend time, money and gas to deliver it. Candidly, I’d like to see less trees, energy, cost and waste that is associated with the creation and delivery of paper in general. Direct mail, now known as snail mail, is an anachronism, a phonograph type solution in an iPod age. The post office, which has been running losses of over $1.5 Billion per quarter, recently offered the following statements in their 10-Q quarterly report. Continue reading
New Score: Online Magazines 1, Paper Based Magazines 0
For reasons unknown, I started counting the number of ad pages in the Inc. magazine March issue. The reader is provided with three pages of content in the first 17 pages of the magazine, or a ratio of about 82% advertisements to 18% content. Continuing on to page 41, there is approximately 14 pages of content out of 24 pages, which is a happier ratio of 42% advertisements to 52% content. Continue reading
The Days of Person to Person Selling are Coming to a Close for Many B2B Businesses
Last week, I was discussing an eMarketing, Web seminar and warm call strategy with one of my sales agents. We were discussing our outbound lead generation programs when the said, “I was driving almost 30,000 miles per year, each year for the last three years”, he said. I was lucky to keep a car for more than three years, and when I traded it in, the value had dropped like a rock.” Continue reading
Paper Based Publishing May Disappear but Writers Will Be Here Forever
Seth Godin offered an interesting blog post this morning, “Without fortune cookies, are there fortunes? A magazine with a million subscribers might spend more than a million dollars to deliver a single issue to its subscribers… the freelance budget for the writers and photographers (the real reason people read the magazine) is less than 15% of the cost, perhaps a lot less… Continue reading
Posted in eco-friendly, green, Virtual Business
Tagged eco-friendly, Virtual Business
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Vacant Government Buildings and Your Tax Dollars – Feds Need to Go Virtual
An ABC News Report today (presented on Yahoo) by Jon Karl highlighted the hundreds of millions of dollars spent annually to maintain empty government buildings. The report is entitled, Your Tax Dollars Pay for Vacant Buildings. Karl reported that the Veteran’s Administration alone spends $170 Million per year on vacant government buildings. A couple of examples offered by Karl included a VA hospital near Chicago which has been vacant for 15 years, but cannot be sold by the VA as they must get Congress to approve and sell. Another was Washington Federal Building #8, a prime real estate parcel that has been empty for almost decade. It’s worth $100 Million dollars and is so close to the US Capital Building it was readily seen from their reporting vantage point. Why has Building #8 been empty so long? Continue reading
Mathworks Won’t Work Virtually?
Mathworks has a “water cooler philosophy”, meaning they seem to think it is necessary for people to gather around a water cooler or that they should be physically present in a conference room to yield improved collaboration and “flashes of genius”. Thus, they applied to the Town of Natick to dramatically expand their brick and mortar campus, against the vehement objections of abutting neighbors. But the development was readily approved by the Natick Planning Board, which allowed The Mathworks to essentially max out on parking, density, height and lot capacity. Continue reading
Vook, Nook and Kindle – Publishing books in 90 days or less?
But the world is changing with the Vook, Nook and Kindle. With these devices, a book can surely be edited, published and distributed in 90 days. Will traditional publishers embrace this or will a new breed of publishers and distributors (like Amazon for example – will they become both a major distributor and a major publisher)? Traditional publishers will evolve or die, unlike dinosaurs, they have a choice – but it remains to be seen if they can embrace the new publishing climate quickly enough to survive. Continue reading
Posted in business, eco-friendly, emerging business, Entrepeneurship, Getting published, Virtual Business
Tagged Kinkle, Nook, Publishing, Virtual Business, Vook
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Is Education Going Global and Virtual? The International Baccalaureate
An article caught my eye this morning about a local Massachusetts Elementary School which is considering an internationally recognized, global education, curriculum. called the International Baccalaureate…In our new, “The World is Flat”, highly interconnected globally community, wouldn’t it make sense to incorporate common educational elements across all schools? Can we add weekly web seminars from talented and renowned teachers and subject matter experts from Europe, Asia, The Americas and other regions? Could this virtualization of education reduce costs, improve education and increase awareness? Continue reading
Posted in eco-friendly, Education, green, Virtual Business
Tagged Global Education, International Baccalaureate, Virtual, Virtual Education
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Ring in the New Year with a good business model – and reap the profits
Many business owners choose or create flawed small business models which are inherently more difficult to run profitably. As an adopter of a completely virtual and highly profitable model over the past 6 years, I have leveraged a few key fundamentals which have made it dramatically easier to find a consistent path to profitability: Continue reading
