Category Archives: Uncategorized

Insurance SEO Blog – http://ping.fm/BCl6m

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Testing Ping.FM among other Social Media Marketing posting services…

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Best Buy versus Amazon – and the Winner Is?

It all started in a seemingly unrelated manner; we needed to refinish our 23 year old living room floor. Time, children, parties, and our West Highland white terrier had taken their toll on the poor old floor; it was worn and tired, ready for rejuvenation. As with any project like this, there always seems to be unexpected collateral damage, though in this case, it was a surprising issue, revolving around a six year old Denon receiver that did not support the new HDI video connection necessary for Blu-ray DVD player, a recent birthday gift from my family. Continue reading

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Mathworks Won’t Work Virtually?

Mathworks has a “water cooler philosophy”, meaning they seem to think it is necessary for people to gather around a water cooler or that they should be physically present in a conference room to yield improved collaboration and “flashes of genius”. Thus, they applied to the Town of Natick to dramatically expand their brick and mortar campus, against the vehement objections of abutting neighbors. But the development was readily approved by the Natick Planning Board, which allowed The Mathworks to essentially max out on parking, density, height and lot capacity. Continue reading

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Virtual Business as Usual in Costa Rica

Sunny blue skies and ninety degree temperatures seem to be the routine here in Costa Rica. After a morning workout, and before our rain forest tour, I Skyped a few of my contractors. They will be running a web seminar … Continue reading

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You’re Too Old – or is it just your copyright

Most web sites have a copyright notice on the bottom of their site, or somewhere else on their site. How old is yours? I’ve seen sites with copyrights that are 3, 5 and even 10 years old. When clients and prospects see this, they realize you’re not paying much attention to your internet front window. Perhaps they are wondering what else you are missing. It’s a small but important detail. Then again, if your copyright is three years old, when did you last update and refine your web site? Continue reading

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Partnering with your Virtual Clients

We’ve never met our client, face to face, and probably never will. Nonetheless, we feel the same level of gratitude and appreciation as we would if they were located down the street. Though we may often be a great physical distance from our clients, in some ways, we feel closer to them today than in our haphazard, travel laden, brick and mortar days. www.alanblume.com www.startupseling.com Continue reading

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BIG BUSINESS BOOKS vs. small business books

Having recently completed The Knack as noted in my prior post, I pondered why I enjoyed the book so much. I’ve read many books recently including: The World is Flat by Thomas Friedman, Tipping Point by Gladwell, The Business of America by John Steele Gordon, Freakonomics by Levitt and Dubnar, The Art of the Start by Guy Kawasaki, Small Giants by Bo Burlingham, The 4-Hour Work Week by Tim Ferriss Blue Ocean Strategy by Kim and Mauborgne and From Good to Great by Jim Collins. Continue reading

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The Knack or virtual knack to create a successful business

Do you have the knack to create a virtual business? If you’re thinking of starting up a virtual business, or have an emerging business that can benefit from the virtual model, I’d recommend you read The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up by Norm Brodsky and Bo Burlingham. Continue reading

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If a Tree Falls in Cyberspace and Everyone is there to hear it – does it make a sound?

Just because you build a web site, send out an emailing, or create a blog doesn’t mean anyone will pay attention. It reminds me of the old saying, “If a tree falls in the forest and no one is around … Continue reading

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